CapitaLand
RS
DeployOne Sense

MarketSense

Continuous listening across news, search, social, reviews and competitor channels — turned into the brief that drives the Marketing Studio.

Share of voice
34.2%
+3.1pt
Net sentiment
+62
+8
Mentions (30d)
18,412
+12%
Reputation index
81 / 100
+4

Share of voice

Singapore & India real estate, 30 days

Competitor moves

Detected this month

Frasers PropertyRetailHigh impact
Launched loyalty app revamp with AI recommendations
Recommended response: Counter with CapitaStar concierge transaction flow
MapletreeData centreHigh impact
Announced 100MW India data centre expansion
Recommended response: Amplify Navi Mumbai sustainability + PUE leadership story
KeppelESGMedium impact
Sustainability-linked financing press push
Recommended response: Publish energy-AI savings proof points
City DevelopmentsMarketingMedium impact
Heavy festive mall campaign spend on Meta
Recommended response: Shift atrium pop-up reels to high-intent audiences

What people talk about

Topic volume and sentiment score

Mall experience & F&B5,210 · 74
Sustainability & green buildings3,180 · 81
Parking & access2,410 · 38
Lodging & Ascott stays2,190 · 69
Data centres & India growth1,860 · 77
Leasing & workspace1,420 · 66

Online reputation feed

Reviews, social and press, routed to owners

Google Reviews· ION OrchardNegative

“Weekend parking queue took 25 minutes. Mall itself is beautiful.”

Routed to ops — weekend valet trial recommended
LinkedIn· CapitaLand InvestmentPositive

“Impressive to see measurable AI savings reported, not just pilots.”

Amplify in investor content calendar
Reddit r/singapore· Raffles CityPositive

“New food hall lineup is genuinely good value.”

Feed into festive reel script
X· Navi Mumbai DCNeutral

“Any word on the timeline for the Navi Mumbai campus phase 2?”

Comms reply drafted for approval

Market intelligence

Eight-week operating trend · demonstrative data

Live model
Signals analysed
1,017
Actionable
73%
Human handoff
12%

Autonomy trajectory

Actionable versus human handoff